01.
Spray and pray
Most outreach treats every connection the same. Generic messaging that lands nowhere.
The outreach system
Turn a cold network
into booked meetings.
We mine your LinkedIn network for actual commercial signal, then hand you three real artefacts that turn it into a pipeline. Map. Method. Tracker.
£900k+
Pipeline in 12 weeks
24hr
Turnaround
3
Real artefacts
10+
Years, distilled
The problem we set out to solve
Most LinkedIn
outreach doesn’t work.
Same network most B2B founders are sitting on. Different result — because the list, the words and the discipline almost never come together.
02.
No diagnostic
Without classifying who’s a buyer, who’s an intro, and who’s gone cold, the network just sits there.
03.
All template, no thought
AI-written messages from a template stack get reply rates near zero. The humans on the other end can tell.
So we built our own. Then we productised it.
What’s in the box
Three products.
One system.
Who to talk to
The Map
Your network, classified
LinkedIn mined for actual commercial signal. Buyers, intro-makers, dormant gold, hot accounts. Classified, ranked, ready.
What gets a reply
The Method
The exact words that work
The plays, the five-stage sequence, three commercial hooks. The words that turn a connection into a meeting — and what to do when it goes off-script.
Keep it moving
The Tracker
Pipeline. Live. Honest.
A live spreadsheet wired to the Method. Who you’ve messaged, what stage they’re at, what’s next. Updated weekly. Keeps you honest.
Proof
We used it on
ourselves first.
Twelve weeks of running Orbit on the founder’s own LinkedIn network. Nothing fancy. Just the system, the cadence, and the discipline of doing it weekly.
Same network most B2B founders are sitting on. Different result.
£900k+
Unweighted pipeline
£450k
Weighted pipeline
Opportunities created in 12 weeks · risk-adjusted, conservative
How it works
All we need is
one file.
You download your LinkedIn connections export. You send it over. We turn it into a personalised Map, Method and Tracker — back to you within 24 hours.
01.
You export
5 minutes. LinkedIn settings → Get a copy of your data.
02.
You send it over
One CSV file. Secure and never shared.
03.
We do the work
Classification, ICP, warm intros, dormant. A diagnostic read-out.
04.
Back in 24 hours
Your Map. Method. Tracker. Ready to run on Monday.
What you actually get
Not a deck.
Three real
artefacts.
- The Map — a multi-tab Excel. Summary dashboard, ICP list, warm intro pool, dormant gold.
- The Method — a Word doc. Five-stage sequence, three commercial hooks, recovery templates.
- The Tracker — a live Excel. Stage-by-stage progress, weekly cadence, reply-rate dashboard.
Sample previews. Yours arrives populated with your actual data.
In their words
What people
say about it.
Honestly the most useful audit of my own network I’ve ever had. Made me realise I was sitting on three live opportunities I hadn’t even spotted.
It’s the cadence that did it. Map gave me the list. Method gave me the words. Tracker stopped me dropping the ball. Booked four meetings in week two.
I’ve done LinkedIn outreach for years. This is the first time someone’s shown me the system underneath it. Worth ten times the price.
Pricing
How it works
commercially.
Individual
£500one-off
Fractional CMOs, consultants, solo operators, founders.
- Personalised Map + Method + Tracker
- 30-min onboarding call
- 24-hour turnaround
Team
£1,5003–6 people
Agencies, in-house teams, partnerships rolling it out across a group.
- Everything in Individual
- Combined cross-team view
- Overlap, white space, ownership